Do good

Posted on June 13, 2013

Staci Perkins
Senior Director, Marketing & Communications

It’s what we do every day in pursuit of our mission: To dramatically increase the number of adoptions of waiting children in foster care.

It’s also how we lead our organization, knowing that when we do good, others do better – including the people we lead and the children we work for.

Take a look at the six internal brand promises we refer to every day at the Foundation. Let me know what you think.

DO BRAVE: Think boldly for yourself and act courageously for the common good.

DO FOCUSED: Pursue our shared goal with urgency and determination.

DO WISE: Take risks informed by your own unique experience and knowledge.

DO HONEST: Earn others’ trust through a gritty, transparent approach.

DO INCLUSIVE: Openly invite all contributors and ideas to the table, especially the challenging ones.

DO PASSIONATE: Be endlessly hopeful and optimistic that each of the more than 100,000 children in foster care will find a forever home.

DO GOOD is a call to action. It’s more than being. It’s doing – every day – the best you possibly can.


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