Wendy’s key tag promotion yields impressive results
June 8, 2011
JUNE 8, 2011 — Wendy’s restaurants in the New York Tri-State area recently presented a check for over $114,000 to the Dave Thomas Foundation for Adoption. These funds will be used to support the local Wendy’s Wonderful Kids program in communities throughout the Tri-state region.
The donation was the result of Wendy’s Frosty Key Tag initiative, during which customers could donate $1 for a Frosty Key tag and receive a Free Jr. Frosty with every Wendy’s purchase through 6/30/11. The net proceeds from the key tag sales were donated to the Dave Thomas Foundation for Adoption, who will use the money to fund adoption recruiters focused exclusively on finding families for foster care children in the New York Tri-State area.
“Every child deserves a family,” said Rita Soronen, president and CEO of the Dave Thomas Foundation for Adoption. “Wendy’s Wonderful Kids, a signature, results-driven program of the Foundation, is making a difference for thousands of children – one child at a time. We fund the work of adoption professionals in the New York Tri-State area and throughout North America, who execute aggressive recruitment efforts targeted exclusively on moving children from foster care into adoptive families. Our partnership with Wendy’s and the sale of Frosty key tags makes it easy for people to support our work. The funds raised will have a large impact on helping foster care children find permanent, loving, adoptive homes.”
“Dave Thomas believed that giving back and supporting our community is everyone’s responsibility,” said Greg Dunn, Wendy’s New York Co-op President. “Wendy’s is involved in thousands of local events each year that lend a hand to those in need. This key tag fundraiser was one way of giving back to the local community where we live and work.”
About the Dave Thomas Foundation for Adoption
The Dave Thomas Foundation for Adoption is a national nonprofit public charity dedicated exclusively to finding permanent homes for the more than 115,000 children waiting in America’s foster care systems. Created by Wendy’s® founder Dave Thomas who was adopted, the Foundation implements results-driven national programs, foster care adoption awareness and advocacy initiatives. To learn more, visit davethomasfoundation.org or call 1-800-ASK-DTFA.
Wendy’s International, Inc., is one of the world’s most successful restaurant operating and franchising companies with more than 6600 restaurants worldwide. More information about the company is available at wendysarbys.com/.