Year after year, The Wendy’s Company, its franchise owners and operators, suppliers, employees and customers support the Dave Thomas Foundation for Adoption through events, personal gifts and in-restaurant campaigns. Following are highlights of the many ways that the Wendy’s family worked together to raise more than $16 million this year.
Thank You, Dave’s Legacy of Love Society
The Wendy’s system challenged each operator to sell at least 1,000 Boo! Books™ and 1,000 Frosty® Key Tags per restaurant, both efforts benefiting the Foundation. The Foundation is pleased to celebrate 10 Wendy’s franchise organizations that met this fundraising challenge and were inducted into the inaugural class of the Dave’s Legacy of Love Society.
Thank You, New York DMA
In 2019, the New York DMA raised nearly $1,000,000 from the sale of Boo! Books and Frosty Key Tags to support the Foundation’s mission. “Our emphasis is simply on driving customer engagement with this wonderful call to action,” says Kevin Woodside, President of Wenesco. “Raising funds for Wendy’s Wonderful Kids through the sale of Boo! Books is a natural for helping our cashiers and Ops Leaders learn to comfortably engage with our customers in a meaningful way.”
These supporter spotlights were highlighted in the Foundation’s 2020 annual report (July 1, 2019 – June 30, 2020)