Wendy's Partnership

For more than 25 years, the Dave Thomas Foundation for Adoption has had a special relationship with Wendy’s® built on a shared commitment to achieving Dave Thomas’ vision that every child has a permanent home and loving family. The Wendy’s Company, its franchise owners and operators, suppliers, employees and customers unwaveringly support the Foundation through events, personal gifts and in-restaurant campaigns, such as Frosty® Key Tags, Halloween Boo! Books™, the Fill a Home with Love Pin-Up campaign and Coin Canisters. Learn more about Wendy’s commitment to growing families through foster care adoption.

Frosty Key Tags Support Forever Families


When you support campaigns, like Frosty Key Tags, at your local Wendy’s restaurant, you are helping to advance the Foundation’s mission to find forever families for the more than 150,000 children waiting in foster care across the U.S. and Canada.

The 2021 Frosty Key Tags campaign will kick off in late November 2020. Thank you for your support.