Wendy’s Wonderful Kids®

Through its signature Wendy’s Wonderful Kids (WWK) program, the Foundation provides grants to adoption agencies to hire and train recruiters in our Child-Focused Recruitment Model to find loving, permanent homes for the nearly 155,000 children waiting in foster care across the U.S. and Canada.

Child-Focused Recruitment Model

Our WWK adoption recruiters work with smaller caseloads of children, ensuring they have the time and resources to give each child as much attention as he or she deserves. By the time these children are referred to a recruiter:

  • 90% are older than age 8
  • 33% have had six or more placements
  • 52% have been in foster care more than four years

WWK recruiters are determined and relentless professionals, using proven tactics focused on finding the best home for a child through the starting points of familiar circles of family, friends and neighbors and then reaching out to the communities in which they live.

Find a Wendy’s Wonderful Kids partner agency in your area.

Explore research showing the impact of Wendy’s Wonderful Kids and the Foundation’s Child-Focused Recruitment Model.

Our Goal

In 2017, the Foundation launched an ambitious 12-year business plan to scale the Wendy’s Wonderful Kids program in all 50 states and Washington, D.C. Program expansion began in Kentucky, Louisiana, New York, North Carolina and Washington. In 2018, we added Colorado and Utah to our list of scaling states while continuing to hire adoption recruiters and build momentum across North America. Read “Wendy’s Wonderful Kids: The Biggest Game in Adoption Today,” as featured in the July 2018 issue of Chronicles of Social Change.

“With a fully executed plan, not only will nearly 60,000 more children have permanent families, but the Child-Focused Recruitment Model will be embedded as ‘business as usual’ for those children and youth most at risk of aging out of care without the family that was promised.” 

— Rita Soronen, President & CEO