Awareness and Resources

Through public service announcements, social media campaigns, articles, events, sponsorships and more, the Foundation is working to build awareness around the growing need and importance of adoption from foster care. Together, these channels and resources reach millions of stakeholders each year, helping to advance the Foundation’s mission of ensuring every child has a loving family and a permanent home.

Access our free library of resources to support your adoption journey. 

It's Worth It

This PSA features five families who adopted children through the Wendy’s Wonderful Kids program. From July 1, 2017 through June 30, 2018, the PSA ran on dozens of national television networks, capturing more than 205 million impressions and a donated media value of approximately $11 million. Watch more PSAs

Adoption Guides

Adoption can feel overwhelming. Finding Forever Families: A Step-By-Step Guide to Adoption and Strengthen Your Forever Family: A Step-by-Step Guide to Post-Adoption are among our most requested resources to help families navigate the foster care adoption journey. Access more free resources

Unadoptable is Unacceptable

This PSA explores the Foundation’s Wendy’s Wonderful Kids program, which has been shown to be up to three times more effective at serving children who have been in foster care the longest, including older youth, sibling groups and children with special needs. Watch more PSAs